We live in a world that heavily advocates for female empowerment. At GoCar, factors like gender and age don’t play a part in anyone’s capabilities. We see ourselves as equals. It’s about celebrating the freedom in doing what you love to do and being who you believe yourself to be.

This International Women’s Day, we asked the ladies on our team to share their experiences growing up around gender stereotypes with support from men and women in their lives. Their stories may surprise you. Cheryll, our Head of Operations, also explains what gender equality means to her and that #womencandoanything they are passionate about as long as they are bold in the video below.


Women's International Day Photo_JOELLE(2)

My name is Joelle and I’m a Marketing Executive at GoCar.

Many girls around the world were taught about gender inequality in early stages of their lives as if it is their destiny and a disadvantage. But in my household, this brings a sense of empowerment. My parents, especially my mom, never limit my twin sister and I to what we “should” do as girls when we were growing up. Instead, they encouraged us to be independent and do anything we think girls are stereotyped to not be able to do. Today, my parents have daughters who can do “boy” and “girl” things around the household including cooking for a family of five, lifting anything heavy, cleaning, basic home repair works, and floral arrangements.

My mom inspires me every day to be bigger, brighter and bolder than I ever knew I could become. She teaches me to embrace whatever life has to offer with grace, an open mind, gratitude and a big heart, even if it hurts. An unforgettable lesson she once taught me was about how the magical moments in life are almost always simple — it became my daily mantra ever since.

Women's International Day Photo_DEEB(2)

I am Deeb Fauzallah, a Graphic Designer at GoCar. I have two incredible role models – my mom and dad. They break the stereotype of gender roles in my family.

In my household, my dad is the one who buys the groceries. He enjoys cooking and his signature dish, steamed fish has always been the most sought-after dish every festival we celebrate, especially when our relatives pay us a visit. My dad also makes the best caramel which I love to eat since young. Mom, on the other hand, is not as keen as my dad when it comes to cooking. She is a bold and independent woman who loves street photography. She has no problem carrying her camera and other equipments, weighing more than 15 kg for hours. She is absolutely fine with riding her bicycle alone on a lonely street.

My parents have shown me how they embrace gender equality even in a small setting. As quoted by Thomas Bach, President of International Olympic Committee “Gender equality is not a women’s issue. Gender equality is a human right of profound importance to everyone on earth”.

Test Cheryll

My name is Cheryll and I’m the Head of Operations for GoCar. I’m a self-proclaimed geek and recent cryptocurrency enthusiast.

In January, Alan (our COO) and I went to deploy cars at GoCar’s new locations in Langkawi. It was funny how everyone was surprised to see that I was the one installing smart boxes and solar panels in our cars. They assumed Alan was going to do it. This happens a lot whenever people find out I do something that doesn’t typically fit the gender roles that they are used.

I don’t do it consciously, but I always find myself in fields that challenge the norm when gender roles are concerned. Back in the States, I used to play video games competitively in tournaments and got sponsored doing it. There used to be a widely preconceived notion that gaming is for socially inept people that use it to escape reality. That has changed in recent years, with the popularity of eSports which is now a multi-billion dollar industry.

I attribute the way I approach things to my family and the environment I grew up in. As a kid, my dad would always bring me on his hunting, camping, and scuba diving trips. He would let me fire guns and showed me how to fight and defend myself. My mom, on the other hand, has always been calm, cool and collected. She has remarkable patience and no one seems to have anything bad to say about her. So basically, a rebel married a saint and got me. There’s a reason why I called myself “The Multifaceted Onion”.

Women's International Day Photo_ASHLEY(2)

I am Ashley, the Head of Marketing of GoCar. When I was younger, I like playing with toy swords and remote control car, catching tadpoles in the drain, pretending and acting like I am Ultraman, just to name a few. It is definitely not what my close family friends would want their daughters to do because there is a preconceived notion in the society that girls should play the piano and dance ballet which I dislike.

A couple of years down the road, I joined EPIC Homes as an intern. It is a social enterprise focusing on building houses for the underprivileged aborigines. I started to learn the right techniques of drilling, sawing, hammering, sanding – I’ve done practically everything you can imagine building a wooden house. There was once during the house build when the extension cable wasn’t working and I had to figure a way to fix it. And thankfully it’s up and running after a number of trial and error and changing a couple of components.

I don’t agree when people tell me “Ashley, don’t fix it. Let your dad settle it”. I believe a woman is human. She is not better, wiser, stronger, more intelligent, more creative, or more responsible than a man. Likewise, she is never less.

Celebrate the freedom to do what you love and go anywhere you want when you #TakeGoCar. Use the promo code BEBOLDFORCHANGE and get RM8 off your when you book a GoCar for a minimum of 6 hours.

Book Now!


Terms and Conditions:

  • Booking period: 7 to 31 March 2017
  • Travelling period: Anytime
  • Our full T&Cs apply.
  • All promo codes must be applied upon making the booking and are no longer valid once payment has been made.
  • Reservations made for all promotions, including contests and giveaways, are not refundable or transferrable.
  • For promotional bookings, an additional fee will be charged if any changes made to the date and/or time are successful.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s